Rights for Nature / Design system

A living visual language
for a living world.

Bold civic energy. Clear next steps. A consistent voice and visual system across the campaign.

01 / Foundations

Color with a purpose

Blue gives the movement a recognizable voice. Yellow and orange make key moments impossible to miss. White gives the message room to breathe.

#2C367E
Deep blue --color-primary Identity, dark sections, headings
#FFF278
Campaign yellow --color-accent Highlights and action on blue
#FF774A
Campaign orange --color-cta Primary action fill and icons
#88EC40
Nature green --color-green Supporting campaign accent
#FFFFFF
Paper --color-white Main canvas and cards
#EDEFF2
Soft grey --color-bg-light Subtle separation
#111518
Ink --color-text Body copy and text on orange
#687279
Muted ink --color-muted Secondary information
#A63816
Accessible link --color-link-on-light Text links on white

Spacing

Use one repeatable scale for rhythm across pages.

xs 4px
sm 8px
md 16px
lg 32px
xl 64px
2xl 128px

Responsive layout

A grid that adapts to the message

Use four columns on small screens, eight on medium screens and twelve on wide screens. Content stacks by default; wider spans are intentional.

Mobile 4 columns · 20px side padding · 16px gutters Tablet 8 columns · 24px side padding · 24px gutters Desktop 12 columns · 32px side padding · 24px gutters
010203040506070809101112

Example: 8 + 4 on desktop, 4 + 4 on tablet, stacked on mobile

Main story / 8 columns
Supporting action / 4 columns

02 / Typography

A poster voice, built for reading

NewEdge666 carries the rallying message. Space Mono handles explanation, labels and calls to action.

Display / NewEdge666 Semibold Rounded

Nature has rights.

Used for page and section headings
Body / Space Mono Regular

People across Europe are coming together to put nature’s rights into law. Explain the idea clearly, then show a useful next step.

16px / 1.6 line height on the site
H1

Stand up for nature

H2

Why nature needs a voice

H3

What your support makes possible

Body

Keep line lengths comfortable and paragraphs short. Read the content principles.

03 / Components

Ready for real tasks

Actions are easy to distinguish, cards are calm, and forms make the next step clear.

Buttons on light

Use one primary action per decision area and a direct verb.

  • --button-font-size
  • --button-font-weight
  • --button-padding-block
  • --button-padding-inline
  • --button-letter-spacing
  • --button-radius
Buttons on deep blue

Yellow and white outline variants stay distinct on blue.

Button on accent yellow

Use the primary blue variant for contrast on yellow.

Equal-width paired actions

Keep related actions on one row, left-aligned and equal in width.

Information card

What are Rights for Nature?

It is a way to recognize that ecosystems have a right to exist and thrive, with people able to speak up for them.

Explore the cause
Form field

Example only. Use the actual join form to sign up.

Open join form

04 / Imagery

People and nature together

Use authentic campaign photography. The dragonfly is the primary mark; river, tree and mountain support the story.

Orange dragonfly campaign symbol
Dragonfly / primary
Tree campaign symbol
Tree / supporting
River campaign symbol
River / supporting
Mountain campaign symbol
Mountain / supporting

05 / Principles

Make action feel possible

01

Explain before asking

Give visitors the context they need before a high commitment action.

02

Be precise about progress

Show the actual campaign stage and avoid implying an outcome is guaranteed.

03

Let everyone participate

Keep content readable, navigation predictable and controls keyboard accessible.

The full rules, tokens and implementation notes live in DESIGN.md at the project root.